Lori Senecal who in 2015 was named the global CEO of Crispin Porter + Bogusky has stepped down from her role as of December 2017. While she was with CP+B she impacted the company greatly both in a business sense and culturally. During her 2 years at the company, Lori Senecal is most known for her successful work with American Airlines. She helped make the company a truly global agency that is modern, agile, collaborative, and inventive.
Under Lori Senecal’s time as the global chief executive officer, the company made great progress and was even named in 2017 as one of the “Creativity Innovators of the Year” as well as making it on AdWeek’s Power 100 list for the 2 years of her tenure. The innovative advertising agency has reached great levels of success under Lori Senecal due to her driven focus on finding the correct talent for the projects at hand and the company overall. In 2016, the former global chief executive officer of Crispin Porter + Bogusky earned the recognition of being an “Agency Executive to Watch”. One of the most recent honors Lori Senecal received was by Fast Company who in 2017 named her as one of the Most Creative People in Business. For more details visit Bloomberg.
Lori Senecal has decided to retire from the advertising business altogether with her recent resignation. Only time will tell what this impressive businesswoman will be doing next. Her managerial genius is one of the main reasons the chairman of Crispin Porter + Bogusky hired Lori Senecal at the company. Crispin Porter + Bogusky’s chairman Chuck Porter was more than happy with her performance and believes her presence in the company was even more beneficial than he initially thought it would be. Check out interview.net
Lori Senecal created a global process of communication and management that has worked fantastically for Crispin Porter + Bogusky according to Porter. She has achieved more than she ever thought she could hope for during her time in the advertising business and had a great run that she is proud of. You can visit their Twitter page.
Click here: https://www.fastcompany.com/person/lori-senecal