Are You A Creative Director Or An Art Director?
According to Edwin Miranda, Agencies look at the difference between a creative director and an art director. Art directors are looking at alignment and tactics, which are important for brands who want to be unified and autonomous. Art directors, however, are not creative directors. Creative directors are focused on strategy, execution scale and analytics. Edwin Miranda says creative directors are not common, but they are a great asset. Being creative means you have an understanding of the market, the customers, and any pertinent data. You have to get extremely knowledgeable about trends and you have to come up with a plan that can be scaled and that is aligned with the company’s image.
The Benefit Of Creative Directors
The issue for agencies and advantage for consultancies is that creative directors are more common at a consultancy. The reason is because they are results driven, and are not just focused on the press. Edwin Miranda says the world of advertising is reaching a level of maturity, and consultancies are ahead of the pack. Ad agencies are going to be looking at making one of three choices: they an rise to the occasion, downsize, or get purchased. Top agencies have smart, talented people, but that is not enough to save the profit margin if they don’t have an real solutions. They will need more than nicely crafted campaigns.
Adjusting To The New Way
Edwin Miranda says the “Big Four” has a bright future. Market leaders are investing in the pricey technology and learning how to use it to make larger profits. Consultants are on everyone’s wish list these days. Even though the ad will always be around, it will never save the day like it used to. Advertisers have to make a decision. Either figure it out, or prepare to get left behind. Learn More.